In this episode of the AI Business Leadership Podcast episode, our host Laura Nelson sits down with Phil Lupton, a seasoned operational change director and transformation expert with decades of experience driving innovation in industries like hospitality, retail, and gaming. Together, they explore how AI is reshaping the workplace, streamlining operations, and creating opportunities for businesses to thrive in a rapidly evolving landscape. From his rich experience of leading change management in hospitality and retail industries, from grassroots to senior executives for organisations like Wagamama, Travelodge, and Rank Group – Phil shares his insights of driving innovation by establishing a deep-rooted change culture that focuses on continuous improvement, adopting an AI-mindset. Phil also shares actionable advice for leaders embarking on their AI journeys, emphasising incremental change over large-scale transformations and embracing AI as a key enabler for driving innovation, efficiency, and growth – in competitive industries like hospitality and retail rather than replacing human roles.
AI-First Operational Change Management in Hospitality and Retail: Key Takeaways
Here’s a detailed breakdown of the discussion, with key insights from the episode.
1. Phil’s Journey: From Generalist to Change Management Expert
Phil began his career in generalist roles, which gave him a holistic understanding of businesses. Over time, he specialised in operational change and transformation, working with major organisations such as Wagamama, Travelodge, and Rank Group.
“My background in operations enabled me to see the ‘grey area’—the gap between large transformation programs and what’s required to sustain and drive ROI,” Phil explains.
This broad foundation helped Phil lead large-scale, people-centric change initiatives, which have been instrumental in his success.
2. AI-Operational Change Management for Improved Efficiency
One of Phil’s most compelling points is how AI can free up employees from mundane, repetitive tasks, allowing them to focus on work that adds real value to the organisation.
“I firmly believe there is a real need to shift the world where creativity becomes the new productivity,” Phil says.
He highlights tasks like scheduling, data processing, and stock ordering as prime candidates for AI automation, giving employees the bandwidth to focus on customer experience and strategic thinking. He shares an example of a B2B food and beverage company that successfully streamlined its operations using AI, which allowed employees to focus on building meaningful customer relationships.
3. ‘White Belt’ Culture of AI Adoption
Phil shares how organisations can overcome resistance to AI by demystifying the technology and engaging employees in the adoption process. Phil emphasises the importance of starting small and focusing on quick wins to build momentum.
“Businesses need to foster a culture where AI is seen as a partner, not a replacement,” Phil advises.
He also introduces the concept of a “white belt mentality,” borrowed from martial arts, where even experienced individuals remain open to learning and embracing new challenges. He explains that businesses can create a culture of trust and innovation by celebrating small successes, sharing benefits, and involving everyone in the process.
4. The Game of Jenga: Aligning Data Governance with Strategic Goals
Phil envisions a future where offices become spaces for creativity and strategic thinking as AI takes over administrative and repetitive tasks. This transformation, he believes, will require businesses to retrain employees to leverage AI effectively.
“Head offices will evolve into hubs for creative work. AI will handle the heavy lifting, enabling people to focus on tasks that truly matter,” Phil predicts.
He uses a vivid metaphor to explain this transformation: a Jenga tower. As AI removes certain blocks (tasks), organisations must build new structures to ensure continued growth and efficiency.
5. AI-Operational Transformations in Customer-Centric Industries: Hospitality & Retail
Phil highlights AI’s unique opportunities for people-driven industries like hospitality and retail.
“It’s the people who create memorable experiences. By shifting away from tasks and pushing experts closer to customers, AI can transform these industries,” he shares.
Phil and Laura also reflect on their collaboration on AI-driven scheduling projects, which allowed employees to spend more time engaging with customers and less time managing tedious administrative tasks.
6. Leadership Strategies for AI Implementation
For leaders looking to adopt AI but feeling overwhelmed, Phil recommends a pragmatic, iterative approach:
“Adopting AI incrementally and celebrating success stories can help businesses gain traction and build confidence,” Phil says.
- Start Small: Focus on high-impact areas with evident productivity or revenue gains.
- Set Measurable Goals: Align AI initiatives with business objectives and track outcomes rigorously.
- Involve Everyone: Build trust by engaging employees at all levels and providing training to improve AI literacy.
- Embrace Failure: Learn from missteps and use them to refine strategies.
7. Automating Monotonous Process in Businesses
Phil closes the discussion with thoughts on how AI will shape the next generation of leaders. Future employees, he notes, will expect AI to be embedded in everyday processes, fundamentally changing how work is structured.
“The next generation will anticipate automation as a given. We need to prepare now by creating realistic roadmaps and training employees for this shift,” Phil advises.
He believes that by blending AI-driven efficiencies with human creativity and strategic thinking, businesses can unlock new levels of innovation and productivity. This episode of the AI Business Leadership Podcast offers a wealth of insights for leaders navigating the complexities of AI adoption. Phil Lupton’s practical advice, drawn from years of experience, provides a roadmap for leveraging AI to drive meaningful change.
If you’re curious about how AI can transform your business, from streamlining operations to enhancing customer experiences, this episode is a must-listen.


