Welcome to Episode 3 of The AI Value Track — our brand-new podcast series helping you cut through the AI noise and actually use it in your business.
In this final episode of the series, Simon Hedaux (Co-Founder of ReThink Productivity) sits down with Ed Hogg (CEO, SolvedBy.Ai) and James Bolle (Head of Data & Insights, ReThink Productivity) to tackle one of the biggest strategic questions leaders face:
👉 Should you build your own AI tools, or buy them off the shelf?
We keep it simple and explore:
- Build vs buy decisions tied to strategy and IP
- When generic problems justify off‑the‑shelf tools
- Niche bottlenecks and owning differentiated capability
- Real costs of talent, data architecture and compute
- Governance, scope control and reliability expectations
- Data quality, sourcing and security by design
- Measurable pilots, baselines and explainability
- EBITDA impact, inference costs and ROI discipline
- Ethics beyond bias, oversight and customer impact
- Partner contracts, IP protection and reuse limits
- Scaling blockers across finance, compliance, HR and IT
- Regulations to watch including EU AI Act and GDPR
If you’re thinking about making AI a real part of your business — not just a buzzword — this episode will help you make smarter, lower-risk decisions.
Tune in and learn how to get your AI projects off the ground — and keep them moving.


