AI Value Track Season 2 – Episode 2

Welcome back to The AI Value Track – a brand-new podcast series where we’re cutting through the hype and helping you actually use AI in your business.

In this second episode, Simon Hedaux (Co-Founder of Rethink Productivity) is joined by Ian Hogg (CEO, ShopWorks) and James Bolle (Head of Data & Insights, Rethink Productivity) to talk about something most people miss:

👉 You’re probably using AI every day – and you don’t even realise it.

We dig into the three types of AI tools most businesses are already using (or should be):

• Personal tools like ChatGPT (and how to use them properly)
• Embedded AI is already inside your email, CRM or video calls
• AI-native tools that are built to do the job of a person
  

We also explore:

• We also explore:
  • Personal LLMs as thinking partners and draft accelerators
  • Embedded AI in email, slides, CRM, and meetings
  • AI‑native tools mapped to roles like SDR and legal
  • Agents that act: scrape, configure, reset, and schedule
  • Quality, speed, and evidence versus laziness concerns
  • Training, culture, and best‑case sharing for adoption
  • Guardrails, verification, and human‑in‑the‑loop control
  • Real‑world cases in support, retail, facilities, and QSR

If you’re still thinking of AI as “that tool someone in marketing uses,” this episode will open your eyes to what’s already happening — and how to level up.

Tune in and see how much AI you’re already using — and what more you could be doing with it.